The moment you try to convince somebody to hire you, you’ve already lost. Because now you’re handing your power over.
Let me explain the difference between convincing marketing and conviction marketing, because this one shift will change everything about how you sell, how you show up, and who you attract.
Convincing vs. Conviction
Convincing energy is trying to get someone to see why they need you. You’re proving you’re innocent to the jury. “Look, here’s why you should hire me. Here’s all the reasons. Here’s the proof.”
Conviction energy is the judge. “This is what it says. This is what goes. Drop the hammer. Done.”
One is chasing. One is commanding.
One is masculine force. One is feminine power.
And the difference between the two determines whether you’re selling premium or begging for budget clients.
Why Conviction Matters
When you’re in conviction:
- You don’t chase people for sales
- You don’t hound them until they break
- You don’t convince them to say yes
You know you have the solution. You know you have the honey. You know your methods work.
You need someone who’s already decided: “Yes, I’m ready for change. I need to follow a system.”
The women who join my programs? None of them ask their husbands. Not at $10K. Not at $150K.
They’re women in their power saying yes to the transformation.
The Problem With Convincing Marketing
When you’re convincing someone to join:
- They’ll need convincing to pay
- They’ll need convincing to do the work
- They’ll need convincing at every step
- They’ll blame the program when they don’t get results
You’ll have to drag them over the finish line.
And those people? They dilute your program. They spoil the results. They leave bad reviews saying your stuff doesn’t work, because they never did the work.
Premium Clients Don’t Price Shop
My people aren’t price shopping. They’re solution shopping.
They’re looking for:
- The expert who can deliver the result
- In the fastest amount of time
- Most efficiently
Pricing is never their objection. “Talk to my husband” never happens.
They say: “That’s the price? Great. I’ll send the wire.”
Because they’re not making decisions based on cost. They’re making decisions based on the result they want.
The Standard You Keep
When you’re in convincing energy, you’ll accept anyone who can pay.
When you’re in conviction energy, you have filters. You have standards.
You’re willing to say no to the wrong client so you can say yes to two aligned clients who will actually get results.
Success loves speed. People who need to “think it over” or are stuck in analysis paralysis? Those aren’t my clients.
Your Identity Determines Your Marketing
Convincing marketing comes from your identity, not your sales skills.
It’s because you haven’t shifted into:
- Being in your feminine power
- Knowing you’ll be okay if you turn down a client
- Owning that you’re the greatest at what you do
When you’re wobbly on your worth, you convince. When you’re solid in your power, you command.
The Real Question
Are you speaking to someone’s power or their pain?
Are you calling in decision-makers or people who still haven’t decided success is for them?
Because if you’re convincing, you’re in little girl energy. If you’re convicted, you’re speaking power to power.
Your Homework:
Ask yourself: Am I trying to convince people to hire me, or am I operating from conviction that my work speaks for itself? Where am I chasing instead of commanding?
-Shamina Taylor
P.S. Click here to my podcast episode that dropped TODAY covering just that!